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Banco Municipal de Rosario

Bringing tradition into the digital age

eCloud isologo

About

A path of continuous innovation for the region’s only public bank

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Banco Municipal de Rosario (BMR) is a cornerstone financial institution in Rosario, Argentina. Historically serving state workers, teachers, and retirees, BMR aspired to broaden its reach and modernize for the digital age. The goal? Attract a younger generation of professionals living and working in the city, offering digital services that cater to their needs.

Client

Banco Municipal de Rosario

Year

2021

Industries

  • Fintech

Practices

  • UX/UI Design
  • Design Systems
  • Development
  • Frontend Development
  • Mobile App Development
  • Product Innovation
  • Continuous Integration
  • Web & Product Analytics

The project

The goal was clear yet challenging: to bridge the gap between digitally-savvy young professionals and a bank in need of modernization.

Collaborating closely with BMR’s team, we crafted a new branding strategy that showcased the bank’s leap into the digital age with bespoke digital solutions: a customized website and a dynamic mobile application.

The project
The project

First, came the website

The creation of a dynamic and modern digital platform posed both a creative and technical challenge. We meticulously curated a vast amount of information to transform it into a comprehensive web structure with numerous sections and internal pages. Our team developed a powerful, flexible tool fully customized to BMR’s needs, including a Content Management System (CMS) tailored for segmented client information.

First, came the website
First, came the website

The mobile application

In its second phase, the mobile app emerged as a pivotal tool for BMR, enhancing customer engagement by delivering comprehensive banking services and benefits directly to users’ fingertips. Designed to reduce physical visits to branches, the app features a cutting-edge virtual assistant and offers a seamless user experience, both visually and technologically.

The mobile application
The mobile application
The mobile application
The mobile application
The mobile application
The mobile application

Giving the people what they want

Through strategic branding, a tailored web platform, and an advanced mobile application, BMR has significantly strides in modernity since our partnership began. Our collaborative approach and deep understanding of BMR’s operations enabled us to deliver customized products that seamlessly integrate into their existing systems.

The intuitive design of our CMS mirrors internal terminology used by BMR staff, facilitating rapid adoption and simplifying everyday banking tasks.

Giving the people what they want
Giving the people what they want
Giving the people what they want
Giving the people what they want
Giving the people what they want
Giving the people what they want

let’s work together

Argentina

07:14

México

04:14

USA

06:14

Spain

12:14
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