The gaming community playground

eCloud isologo


An e-sport platform powered by crypto.

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FITCHIN will be at the forefront of building a whole new experience for gaming communities and the esports ecosystem through a Web3 platform, powered by a strong NFT marketplace and their tournament platform.






  • Crypto & web3


  • User Research & Testing
  • Branding
  • Brand Guidelines
  • UX/UI Design
  • Visual Identity
  • Illustration
  • Copywriting
  • Development
  • Emerging Tech (AI, AR/VR, Web3)
  • Frontend Development
  • Backend Development
  • CMS Implementation
  • Performance & Automation

The challenge

Our challenge was to create one of the most ambitious projects to date as a company and provide gamers, streamers and esports teams from around the world with all the tools they need to take their game to the next level.

The challenge
The challenge

First Steps

We knew that this was an extremely large project when we began to plan the way in which we were going to solve it, so the first thing we established was the way of working. How the teams would be organized, the time that each task would take and where we should focus more was one of the advantages we had when we started planning the project.

First Steps
First Steps

What real users say & do

We started the project side by side with our client through multiple workshops and work sessions. These meetings played a crucial role in defining the requirements and objectives that they were looking to accomplish with the project and with their stakeholders.

In the first two workshops, we focused on understanding who were going to be the real users of the platform. We conducted interviews to understand three different segments: Pro Gamers, amateurs and fans/viewers.

What real users say & do
What real users say & do

A recognizable identity

The concept for the FITCHIN logo is based on a modified F-letter and a coin, resembling the shape of the original arcade games machines.

Using visual elements very close to the gaming community like gamification and rewards, we provided a clean and recognizable design that users can adopt easily from the start.

A recognizable identity
A recognizable identity

Desktop first & responsive

Through our research process we understood that Fitchin users would be people using desktop devices in most cases.

The way in which users had to interact with the platform was a crucial point in the project. We had to organize the information in a hierarchical architecture that was intuitive and easily accessible to people.

Intuitive and accessible. Functional and easy to read. With these characteristics in mind, our UI design team created a modern and visually stunning interface for a responsive desktop-to-mobile experience.

Representing the gaming community

The e-sports community is revolutionizing competitions around the world today, with futuristic ideas and cutting-edge technology at all times.

Our idea was for Fitchin to present an interface that matches those perceptions that gamers have of the world of e-sports, with a clean and modern design and a vibrant color palette that attracts attention and invites people to be part of a new and exciting world of possibilities.

Representing the gaming community
Representing the gaming community
Representing the gaming community
Representing the gaming community
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